About
We are a branding agency - purpose-built for one thing - to help our clients optimize their business opportunities through powerful branding solutions. We are a group of highly focused design and marketing strategy professionals bringing a no-nonsense and proven approach to your branding challenges.
Who we are
Richly experienced agents of change that put your long-term brand strategy goals at the heart of everything we do. Virtual” means a flexible process, attractive project cost, and we are the right size to keep the focus on your challenges, and experienced enough to bring fresh thinking, solutions and implementation. Meet the team…
What we do
It’s simple. We help organizations create memorable, measurable and sustainable brands and engage their employees to deliver on what the brand stands for. We do it really well and have for many clients over our combined 80+ years. We are super easy to work with, and our immersive, hands-on approach means you will work with and have access to the Partners throughout your project.
Our specific areas of expertise include:
- Brand assessments
- Brand strategy
- Naming
- Brand architecture
- Identity design
- Implementation
- Websites
- Signage and environmental graphics
- Collateral design
- Identity standards and management
- Employee engagement
- Brand measurement
Our commitments to you
What makes us different? We exist for your success. We firmly believe if our total focus is on your success, ours will follow. Hey, projects are great, but we are more interested in your success over the long term. We believe in endless, eternal possibilities and a line of deep relationships based on faith - we serve our Creator by serving you really well. So our commitments to you are:
- We’ll get it right
- You work with the A-team, always
- We will leverage your existing assets and relationships (we work well with others)
- This is your solution – we will listen and engage
- The process will not suck – it should be the start of your great future! We make the whole process simple and enjoyable
- Great value - Fixed fees, no surprises, simple billing, the meter is not always running and no “nickels and dimes”
- We finish even stronger than we start – the outcome matters
- Long-term results and relationships are our focus
- Listening but challenging – we listen, challenge, create, inspire, and engage!
- Vertical market specialization – while we have worked in almost every business sector or vertical market at one time or another, we have a special depth of experience and keen insights in B to B branding opportunities
- We are intensely curious, persistent, and credible
Dan Rogers
Dan, a Managing Partner, has developed a wealth of experience in his 24 years of developing brands and marketing programs with clients, and also working on the client side in executive leadership roles. Dan’s specific expertise is in strategy and language development, core brand asset development, and employee engagement - bringing business strategies, employee education and positioning into alignment with employee actions and behaviors.
His client experience includes over 200 wide-ranging client engagements including recent work for Microsoft, St. Luke’s Health, SquareTwo Financial, Rockwood Clinic, Greater Spokane Incorporate, HealthPartners, Sterling Savings Bank, GeneSmart Health, Shriners Hospitals for Children, Abacus, University Hospitals, Idaho Power, and Avista Utilities among others.
Prior to co-founding Bearings, he was the Principal Strategist for ModernMind, served as CEO of 2WAY Corporation (now Validar Software), and was a senior executive at publicly traded companies Akamai Technologies and InterVu. He holds an MBA from the University of Minnesota.
Tom Webb
A Managing Partner with over 36 years of brand building experience for national and multi-national clients, Tom has created and directed multi-faceted brand engagements including brand strategy, naming, identity design and visual expression, employee engagement, and total implementation. Tom’s expertise results from directing over 300 client engagements for clients such as SquareTwo Financial, Western State Colorado University, Enterprise Rent-A-Car, Achieva Credit Union, Meritrust Credit Union, Ensco International, Colonial Life, SagePoint Financial (formerly AIG), Avis, Cessna, Comcast, Cox Communications, Equifax, Freightliner, Eaton, National Car Rental, Rockwell, Allen Bradley, and Sprint among others.
Prior to co-founding Bearings, Tom was Creative Principle at Monigle Associates for 30 years, with prior experience at several advertising agencies. Tom has a bachelor’s degree from Colorado State University. Tom’s passions extend beyond the world of branding to helping non-profits with a Christian focus. A two time Ironman, Tom is married to his wife Laura for 33 years, they have three adult children.
Ben Dybas
As Creative Director, Ben leads a team of designers responsible for translating brand strategy into compelling visual solutions. He brings 15 years of brand development experience with clients ranging from healthcare to B2B. His recent leadership includes the national brand conversion for CenturyLink in their acquisition of Qwest, St. Luke’s Health, Renown Health, Lancaster General Hospital, Lake Health System, Paychex, Ensco, Colonial Life, Optio Health Services, Invitation Health & Wellness, Winter Park Ski Resort and many more.
When he’s not busy keeping up with his 9-year-old son, Porter, you can find Ben skiing the back bowls of Vail or climbing in the mountains around Denver.
Jeff Livak
With over ten years experience designing worldwide brands, Jeff lives at the intersection where business strategy and visual identity blend to become a powerful communicative tool. As Lead Designer, Jeff specializes in developing comprehensive design systems and testing them to ensure they can be consistently applied while still allowing flexibility and room to grow, ensuring their long-term success. Jeff has worked with clients such as CenturyLink, Carilion Clinic, Western State Colorado University, Meritrust Credit Union, Ensco International, Enterprise Rent-a-Car, American Eagle Energy, and many others.
When Jeff is not obsessing over pixels and vectors, he enjoys experiencing life through the eyes of his 18 month old daughter and newborn son with his wife, Danielle. After growing up in Denver, Colorado and spending time working and living near the beaches in Santa Monica, California, Jeff and his family have settled in Music City- Nashville, Tennessee. An avid boardsports enthusiast, he can usually be found outside taking anything that slides or rolls and making it go faster.