ARCHIVE

Posts for: 2014

25-3

Last entry was about the strongest starting point for your brand

By Dan Rogers

Last entry was about the strongest starting point for your brand – a memorable, extendable, powerful name on which to build your business, domain URL and overall web presence, and one that carries the exact promise. Long and generic names do not work on many levels – we talked about how they get lost and truncated down to a set of otherwise meaningless initials.

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19-3

Probably the #1 thing we struggle with as our clients are making core branding decisions

By Dan Rogers

Probably the #1 thing we struggle with as our clients are making core branding decisions is where the “strengths” in their current branding lie. Simply put, a history of using a name does not mean it has “equity.”

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12-3

Continuing the dialog – Here is the starter list of problems that clients bring to us related to their language core:

By Dan Rogers

Problem #1 – a safe and forgettable name – huge future pitfalls and lasting brand weakness result from names that are easy to love initially and easy to forget or have confused with lots of other similar names. Go to Chicago and see how many things are “named” with “windy city” – or Denver look for things called “mile high,” or Seattle with “evergreen,” or “cascade.” These are logic and easy-to-understand, and wrong for almost every business.

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8-3

Your Brand – your promise and your future

By Dan Rogers

The pulse of a healthy business is a brand that perfectly expresses what you promise – what you intend to do and your constant attention to getting it right! You win as an organization when that promise matters to your target audience, AND you deliver on that promise.

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