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American Eagle Energy

Energy brand designed to attract capital

Bearings created a new brand from the merger of two companies with the intention of attracting capital from institutional investors interested in unconventional drilling. Leveraging American Eagle’s pioneering work the Baaken Formation, the strategy called for demonstrating the company’s proven expertise, proven results and proven vision. Since Bearings created the brand, market capitalization has increased seventeen fold and the stock price has quadrupled.