How do you compete as a smaller player in any market – against well-established big brands?

To help create a compelling business advantage and help the Members compete individually and collectively, Bearings created a new international association brand – InsideIQ Building Automation Alliance – a repositioning of over sixty independent HVAC and smart environmental control suppliers and contractors in North America and Europe. Designed as an ingredient brand complementary to the member brand, the visual expression is clearly visible in a supportive role on member marketing applications. InsideIQ provides a shared platform of leading edge technical expertise, best practices, training certifications and service partnerships to attract larger customers.